The catalyst, Capuano recounted, was a room-depth dispute in Hong Kong that escalated all the way to Bill Marriott’s desk. What A POW Camp Can Teach You About Leading At Full StrengthWhat percentage are you actually operating at right now? “The best way to really know your culture,” Friedman said, “is to look at the behavior that you tolerate.” When asked who owns culture, Friedman was direct: “It starts at the top. It can generate ideas, validate assumptions, surface leading indicators and flag execution risks in real time.