But if we still did use that word, we’d say that Jonathan Bailey definitely has it. “Armani has celebrated masculinity for the last 50 years, and I think fragrance is such a key part of that,” Bailey says. It’s the right fragrance for right now, as summer begins its languid final bow and autumn’s kaleidoscope of colors takes hold. To me, I Will is warm, comforting, and sexy—the kind of scent I’ll reach for again and again this fall. The smell of talcum powder and rose water from when I would go visit my grandparents.