Billboard has announced that the GRAMMY Award-winning global recording artist will join the 2026 edition of Billboard Latin Music Week. Recognized as the longest-running, highest-profile, and most influential gathering in the Latin music industry, Billboard Latin Music Week is hailed as the birthplace for some of the industry’s biggest stars. Billboard Latin Music Week will coincide with the 2026 Billboard Latin Music Awards, taking place in Miami on Thursday, October 22, and will broadcast live on Telemundo and Peacock. For more information on Billboard Latin Music Week and the latest updates, visit BillboardLatinMusicWeek.com. Sponsors include Harbourview Equity Partners, HYBE Latin America, Sonesta International Hotels, the official hotel sponsor of Billboard Latin Music Week, and Lincoln, the official auto partner of Billboard Latin Music Week.