India, 7 August 2026: Marking 12 successful years, Xiaomi India today announced the introduction of Mijia by Xiaomi, its dedicated home and lifestyle sub–brand, in India. The announcement marks the next phase of Xiaomi‘s journey in India, strengthening its Home ecosystem. Building on this vision, Xiaomi today announced the introduction of Mijia as its new sub–brand in India, joining ‘Xiaomi‘ (flagship), ‘REDMI’ and ‘POCO’ under the Xiaomi brand portfolio. Henceforth, our Home and lifestyle products will carry the Mijia by Xiaomi branding, while continuing to embody the Xiaomi Group’s innovation and quality standards. As a way forward, Xiaomi India will deepen its presence in existing home categories, including air purifiers, while strategically expanding into the Large Appliances Category under the Mijia by Xiaomi sub–brand.