It’s a pickle for the sandwich generation: Not enough bread to go around. Not only is it a financial challenge, but also an emotional one that advisors may find themselves tackling with their clients. Advisors can help their clients meet the challenge by creating a financial roadmap that aligns with their priorities and protects their own retirement. But if you’re dead first, you can’t help anyone,” he said. Likewise, “if you’re broke first, you can’t help others.”