The funds were used for advertisements and media which critics say shamed those who believed they did not need the jab. The ads ran across television, radio, print, and digital and social media platforms, reaching hundreds of national and local media outlets. The ad campaign produced such headlines as this one from Texas Public Radio: “Reducing Vaccine Hesitancy Is Worth More Than $1 Billion …” and this from Newsmax: ‘Ruddy: Biden’s Good Job on the Vaccine‘. The Biden-Harris HHS masking crusade was also a crucial part of the ad campaign and continued even after the rollout of shots in 2021. The all-out masking effort by the most prominent public health figure of the pandemic — Anthony Fauci — had the worst effect on schoolchildren, according to the committee’s report.