Ford has built more hype for its upcoming electric truck than any other model in recent memory. And now, we know what it’s called, as well as what it should cost: The Ford Fathom will launch at $29,945 after destination. The choice to call the truck “Fathom” was layered, since that word has had more than one definition over time. Ford Fathom™: The Electric Truck Built to Fit Your LifeStefan Baldauf / SB-MedienAnywho, every not-a-Ranchero will have the hardware necessary for Ford’s BlueCruise hands-free driving aid, while offering bi-directional charging and more passenger volume than a Toyota RAV4 with a bed and a frunk. We still have a lot to learn about this newfangled Ford Fathom, although we know that pre-orders for it will open in early 2027.