Apple Upgrade lowers the monthly priceFirst, Apple launched its new Klarna-backed Apple Upgrade program in July. Apple Upgrade gives the company a more approachable monthly number to advertise alongside the iPhone 18 Pro and iPhone Ultra. Apple raises iPhone trade-in valuesNext, just today Apple has increased trade-in values across most of its lineup. Once the new iPhone 18 Pro and iPhone Ultra are officially announced in September, Apple should accept current iPhone models for trade-in as well. None of these measures makes the iPhone 18 Pro or iPhone Ultra cheaper.