The concept, founded by a team of hospitality, real estate and sports industry veterans, is backed by Baseball Hall of Famer Derek Jeter. The concept, founded by a team of hospitality, real estate and sports industry veterans, is backed by Baseball Hall of Famer Derek Jeter. The concept, founded by a team of hospitality, real estate and sports industry veterans, is backed by Baseball Hall of Famer Derek Jeter. The concept, founded by a team of hospitality, real estate and sports industry veterans, is backed by Baseball Hall of Famer Derek Jeter. The Alum concept comes as hospitality players,including HiltonandTravel + Leisure Co., bet on college markets in part due to their