Since the beginning of August, the Trojans have been teasing a look at their new football facility. Following the players' first look and the ribbon-cutting ceremony, the Bloom Football Performance Center has been unveiled to the public. The new home of USC Football. There are also new media rooms for meetings, film review, team connections and production studios for players building a brand off the field. Sep 20, 2025; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against the Michigan State Spartans during the second half at the Los Angeles Memorial Coliseum.