From the day in 2023 when he became its youngest-ever black professor, the university decided to treat the working-class son of Ghanaian immigrants as a PR asset. Inquiries about work he'd published since then were ignored. Arday has also claimed that his charitable work included installing pumps in Africa and South America for WaterAid. In a serious oversight for a working academic, he'd also falsely claimed to have had a book published entitled Being Young, Black And Male: Challenging The Dominant Discourse. It once claimed on its website that he had 'previously published three books of academic work'.