The Essentials Gift Bundle, which is more economical and environmentally friendly than the previous packaging, attracted the attention of the iconic Good Housekeeping magazine. Good Housekeeping announced its 2026 Parenting Awards this morning, after its experts along with hundreds of regular parents tested the products for six months. Busy Baby was forced to reduce staff, including Benike's brother and fellow Army veteran Eric Fynbo, end contracts with several U.S. small business partners, and reducing her paycheck. As part of adapting in the face of unexpected expenses, Busy Baby has become an international company bringing her products directly to South Korea, Australia, the United Kingdom, the Czech Republic, Slovakia, Hungary, Belgium, Luxembourg and the Netherlands. ADVERTISEMENTThe tough times has Benike returning to actions that she did in the early days of Busy Baby.