A customer who ordered an ASUS ROG Astral GeForce RTX 5090 BTF through NVIDIA’s online marketplace reportedly had the purchase cancelled after the listed price increased by $500. According to customer-support correspondence shared by the buyer, NVIDIA attributed the cancellation to ASUS supplying the revised price information too late. NVIDIA reportedly asked ASUS to honour the original transaction, but the order was not fulfilled at the earlier price. More significantly, the revised price is almost 2.5 times NVIDIA’s $1,999 RTX 5090 Founders Edition MSRP. Specification Detail GPU ASUS ROG Astral GeForce RTX 5090 BTF Original order price $4,429 Revised listing price $4,929.99 Increase $500 / approximately 11.3% RTX 5090 Founders Edition MSRP $1,999 Confirmation level Customer report; ASUS has not publicly confirmedSource: Tom’s Hardware