Italian drinks giant Campari Group has said that innovation is becoming a “critical differentiator” in a challenging market. Campari said that affordability was also increasing influencing consumer choice, as inflation and weaker real incomes drive discretionary spending. Innovation and FIFA World Cup drives growth for CCEPNew variants and the FiFA World Cup helped deliver sales growth at global soft drinks company Coca-Cola Europacific Partners (CCEP). Innovation helps to drive growth at AG BarrEncouraging innovation performance has helped to boost performance at A G Barr, the UK beverage business. He added: “Consumer demand for our brands is strong, with all core brands gaining market share.