The report called From Fizzy to Fulfilled: Today’s Non-Alcoholic Beverages Need to Do More Than Refresh has looked at the trends of what people are drinking, when and for what occasion. ADM said these people offer a “real playground” for functional drinks from sophisticated non-alcoholic tonics to light stimulating botanical infused lifestyle drinks. Trend 2: Beyond Sweet – The rise of layered sensory sophisticationSweet flavour profiles are still popular with consumers but changing lifestyles are also driving people to look for more complexity and unique sensory experiences in their beverages. This is creating room for layered sensory experiences that balance sweet with spicy, sour, savoury through controlled bitterness and botanical notes. They are driving more flavour experiences that do not over rely on overt sweetness.