They say scammers used advertising tools, including generative AI tools, offered by Meta to create fraudulent ads for WhatsApp scam groups. However, Seeborg seemed skeptical that the details of Meta’s involvement in the ads go towards the plaintiffs’ impersonation claim. All you are saying is that Meta is directing people to where the impersonation is going on. Masson additionally argued that even if the judge finds Section 230 exempts Meta from the impersonation claims, the plaintiffs’ unfair competition claim should survive dismissal. “Meta promised to remove impersonation content, but it did not,” Masson said.