According to the report, resulting data suggested that consumer knowledge about dietary supplements in Poland is poor. Only 4.8% correctly identified dietary supplements as food products, and 40.3% believed they were over-the-counter medicines. They added that “aggressive advertising” presenting dietary supplements as a simple solution to a wide range of health problems, “plays a major role in their growing popularity”. Alternatively, they can make authorized health claims that have been scientifically assessed (usually by EFSA) and approved for use under EU law. Source: Nutrients, https://doi.org/10.3390/nu18152518, “Consumer Trust and Attitudes Towards Advertisements for Dietary Supplements”, Authors: Wierzejska, R.E.