This year’s NutraIngredients USA Editors’ Award for Industry Initiative of the Year recognizes one effort focused on that challenge. The award was presented to Canomiks’ WhatToTrust, a platform that evaluates dietary supplements using product-specific scientific evidence and publicly explains how those evaluations are reached. The Editors’ Award recognizes initiatives that deliver meaningful benefits beyond a single organization by improving quality, transparency or consumer confidence across the dietary supplement industry. Explore related questionsLooking beyond marketing claims“The supplement industry has a trust problem,” Dr. Leena Pradhan-Nabzdyk, CEO and co-founder of Canomiks, told NutraIngredients. According to Canomiks, WhatToTrust has attracted more than 12,000 active users globally and has evaluated more than 600 dietary supplement products since its launch.