Article Summary The entry-level 2027 BMW 740 starts at $101,350, making it the most expensive base 7 Series yet. M Sport Professional, two-tone paint, full Merino leather, and the Premiere Package add tens of thousands of dollars. Indeed, the “cheapest” 2027 BMW 7 Series you can buy today would be a bare-bones, rear-wheel drive 740 at $101,350. Granted, the most expensive two-tone paint is still $7,000. Building the Most Expensive 740 YetSo, what does it really take to get a $150,000 740?