OpenAI's first consumer hardware device will be a doughnut-shaped, displayless smart speaker priced above $300, according to a Bloomberg report citing people familiar with the matter, marking the AI company's first direct entry into a hardware market long dominated by Amazon and Google. Bloomberg reporter Mark Gurman, who first reported details of the device, said it will feature moving parts intended to give it "personality," along with speaker grilles, microphones, and lights indicating when the device is actively listening. Apple has sued OpenAI, alleging the company used confidential manufacturing techniques stolen by former Apple employees to develop its upcoming hardware products; OpenAI has denied the allegations. Thursday's report builds on an earlier Bloomberg report from July 14 that first described OpenAI's plans for a portable AI companion speaker, as well as a February report from The Information indicating OpenAI's roughly 200-person hardware team was developing AI devices including a smart speaker, at the time estimated to cost between $200 and $300. Continued monitoring of further details on OpenAI's broader five-device hardware roadmap, along with market reaction to the reported premium pricing, is expected to remain a relevant thread in the coming months.