Jonathan Bailey can talk about scent so well that you can smell it. As the spokesperson for Armani Beauty’s newest fragrance I Will, he says that “the leather [note] feels all enduring, sexy, and committed. He calls the campaign a “gift,” noting his deep relationship to the house and respect for its founder. Below, Bailey discusses the reality TV show that restores his faith in humanity, the musical he would love to revive, and his favorite British slang. The story of the campaign felt like a legacy gift from Mr. Armani to everyone.