Nielsen, the audience measurement specialist, and DoubleVerify (DV), the leading media effectiveness platform, have entered into a definitive agreement under which Nielsen will acquire DV in an all-cash transaction with an enterprise value of approximately $2.15 billion (€1.87bn). The result is a stronger, more agile Nielsen that has earned its place as a leading media intelligence platform for the modern advertising ecosystem.” Over its growth trajectory, DoubleVerify expanded its AI-powered platform, deepened customer relationships, and scaled into a true category leader. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen.” Upon completion of the transaction, DV will become a privately held company as part of Nielsen and DV common stock will no longer be listed on any public market.