Just a couple of years ago, China’s economy was booming to the degree that global companies — camera manufacturers included — shifted financial expectations up as a result. As reported by the New York Times, China’s consumer spending has substantially weakened as of late. It is now cutting camera and lens sales projections as a result. As mentioned above, the writing was already on the wall in late 2025: North America is once again the main driver of camera sales success. With AI data centers gobbling up memory, rest assured that camera brands are feeling the supply chain pinch as well, making it even more difficult to reduce production costs.