One in Three Moves Is Fake

Figure 1 · The five reaction shapes, by share of measured moves. The One in Three Moves Is Fake study · Vera ResearchThree shapes that stickThree of the five hold or extend the move. Together these three are 70.6% of measured moves, the reactions that end up meaning what they first appeared to mean. Three shapes hold or extend the move: snap-and-hold (29.1%), slow-grind (25.3%), and accelerating (16.2%), together 70.6% of moves. Two shapes round-trip: spike-and-fade (21.7%) and reversal (7.7%), together 29.4% of moves, nearly one in three.