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Claire’s revamps iconic piercing experience
['Dani James']
Retail Dive - Latest News
Please let us know if you have feedbackDive Brief:Claire’s is relaunching its in-store piercing experience starting this month across the U.S. and Canada, according to a press release shared with Retail Dive.
The experience includes a fully redesigned layout with interactive Inspiration Bars for creating piercing stacks, dedicated selfie spaces and more.
Claire’s developed a dedicated group of instructors, dubbed the Piercing Excellence Team, who travel across the country to train and support store employees.
Dive Insight:With about 900 stores, Claire’s is revamping a cornerstone of its reputation under new ownership.
The retail piercing industry has grown more competitive in recent years, with companies like Studs and Rowan also focused on the service.