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Gen Z Is Trading Hotels for Campsites, and It’s Not About the Scenery
['Jenn Allen']
Food Drink Life
Gen Z is turning the American road trip into a group activity, and the RV sits right at the center of it.
Campgrounds have always packed people close together, but Gen Z is leaning into that pull differently than past generations did.
Gen Z Campers Build Friendships That LastAmong all generations, Gen Z campers are the most likely to form lasting campsite friendships, with 43% saying they keep in touch after their trips.
2 Anniversaries Turn 2026 Into a Road Trip YearTwo major anniversaries are stacking the calendar this year, and both feed straight into road trip season.
Gen Z campers face the toughest price sensitivity of any generation, even though they spend more per day than anyone else once they’re out there.