Following its high-profile sponsorship presence at the World Endurance Championship (WEC) round in São Paulo, Point S International has reaffirmed its strategic ambitions to accelerate network expansion across Latin America (LATAM). Point S initially entered the Brazilian market in 2022 with flagship sites in São Paulo, Recife, and Vitória. Fabien Bouquet, CEO of Point S International, highlighted the structural opportunities available: “The LATAM market offers enormous, untapped potential for the independent sector. Point S aims to partner with experienced local operators, allowing them to retain their commercial independence while benefiting from global supplier agreements, private label products, and comprehensive training programmes. As Point S sets its sights on uniting LATAM’s independent tyre dealers, its motorsport marketing continues apace.