During the first ad break of the latest episode, contributers from beloved show were wheeled out to promote The National Lottery. Googlebox fans slam 'ridiculous' and 'weird' National Lottery advertTaking to X, formerly Twitter, one Channel 4 Gogglebox fan claimed: "The Gogglebox lottery advert is ridiculous. A second peron wrote: "Channel 4 pimping out the Gogglebox lot for the lottery/lotto is weird." Recommended Reading:Sam Hicks, Head of Advertiser Strategy at Channel 4, said: “Gogglebox is one of Britain’s most beloved shows, and fans are always keen to see more of the cast’s reactions. "Our partnership with Allwyn provides a perfect means for this, letting the cast react in their ever-hilarious way to the new Lotto advert.