Tourism Is ChangingToday’s tourists travel differently than they did a decade ago. Now they’re regular stops on Europe’s weekend getaway circuit, spreading tourism into new areas and creating fresh opportunities for local businesses. In Barcelona, residents have repeatedly protested against mass tourism, arguing that record visitor numbers are making the city increasingly unaffordable. Tourism policy is largely set by national governments, but Brussels is playing an increasingly active role in shaping the sector’s future. Tourism remains one of Europe’s biggest economic assets, generating jobs, investment, and income across the continent.