Within minutes of the FCC’s decision to eliminate a Congressionally mandated 39% national TV owner reach limit, a wide variety of Inside the Beltway policy influencers and at least one CEO of a broadcast TV station licensee chimed in with their thoughts. “Today’s media landscape looks nothing like it did decades ago when the 39% limit was set by the FCC,” he said. “The FCC’s decision to eliminate the national broadcast ownership cap is a serious setback for American consumers and local communities,” said ATVA spokesman Hunter Wilson. “Congress established the 39% national ownership cap in 2004 to protect localism, viewpoint diversity and consumer choice. He did not mention the sizable salaries of cable TV industry executives in an era of considerable “cord-cutting” activities by consumers.