These concepts were then tested through a national online survey of 900 qualified participants using a 3 × 3 research design that examined three generations of consumers across three wine consumer segments: Core Wine Consumers, Marginal Wine Consumers, and Non-Adopters. I’m optimistic this study will clarify that relationship,” said Christian Miller, Research Director at Wine Market Council. For information on the webinar or Wine Market Council membership, visit http://www.winemarketcouncil.com or contact admin@winemarketcouncil.com. About Wine Market CouncilWine Market Council is a nonprofit organization founded in 1996 and supported by members committed to advancing the U.S. wine market through research and education. Membership provides access to cutting-edge research on U.S. wine consumers, exclusive webinars, newsletters, data resources, industry statistics, and complimentary registration to the annual Wine Market Council Research Conference.