The research analysed more than 50,000 brands across 1,094 topic categories between January and June 2026, revealing that most AI search categories still have no dominant brand. For African businesses, the findings offer both a warning and an opportunity. AI search works differently. Building AI VisibilityCompanies hoping to improve their visibility in AI search should think beyond conventional SEO. That creates an opportunity for African businesses willing to invest in knowledge, expertise and long-term credibility rather than short-term optimisation tactics.