In Mazda's July 2026 sales report, its sole sedan and one of its oldest models, the Mazda 3, nearly doubled its sales over last year while the brand's SUVs almost universally slid. The Japanese automaker sold 3,903 Mazda 3s in the U.S. last month, up a whopping 87.5% compared to July last year. Isolating for the more popular sedan version, sales are up 91.8% year-over-year whereas the slightly more expensive hatchback grew 77.4%. Looking at the same metric for Mazda's other products, everything except the entry-level CX-30 —which is arguably little more than a lifted Mazda 3 hatchback — saw drops in sales. More surprising than the whole "sedan up, SUVs down" dynamic is the fact that the sedan in question is objectively ancient.