Company presidents only last for so long, and a few years after Reynolds was promised a new Trans Am every year for the rest of his life, Pontiac got a new president. One day, when Reynolds didn't hear anything about his annual vehicular gift, he decided to ring up Pontiac. Reynolds passed away on September 6, 2018, at the age of 82. He outlived the Pontiac brand, which was a casualty of General Motors' corporate restructuring and bankruptcy in early 2010. The Firebird was a thing of the past by then, though, with its final year being way back in 2002.