The iconic Highland single malt invited Nigerian music icon Darey Art Alade to join a select group of leading African cultural voices in experiencing Scotland through creativity, craft and character. Glenmorangie is making its biggest bet yet on African storytelling. Darey Art Alade’s involvement, and the exclusive Lagos activation he hosted, made this a genuinely local angle on a global campaign. The campaign commenced with a series of intimate in-market experiences across Nairobi, Lagos, and Johannesburg, with Darey Art Alade hosting the Lagos edition. “Going to Scotland felt like going to the source; meeting the people behind the craft and understanding the discipline, patience and intention that shape the finished experience,” said Darey Art Alade.