Netflix co-CEO Ted Sarandos has said that no amount of data would have told the company to make Squid Game, and that anyone who makes major creative decisions based purely on data is making “a fool’s call.” As viewers in one country started the show and kept watching episode after episode, the system began surfacing it to similar viewers in other countries. “We have a billion people watching Netflix. In hindsight, Ted Sarandos said, people assume the success was obvious. Also Read: Ted Sarandos on bringing Samay Raina’s India’s Got Latent to Netflix: ‘Big built-in audience’“We have data, and if anybody made any big creative decision based on data, that would be a fool’s call.