Delivered via Route Mobile APIs, the app enables Salesforce users to send global SMS and WhatsApp messages directly from within any Salesforce Cloud – without custom development or external infrastructure. By embedding carrier-grade messaging into the world’s most widely used CRM Platform, Route Mobile gives businesses a more flexible and scalable way to engage customers on their preferred channels. Tushar Agnihotri, CEO, Route Mobile, said: “Enterprises want to move faster, personalize customer interactions, and simplify how their teams engage at scale. With this Salesforce-native app, Route Mobile is bringing its global messaging expertise directly into one of the world’s most widely used CRM environments, helping businesses activate trusted customer communications without added complexity. The Route Mobile messaging app is now available on the Salesforce AgentExchange.