Although the game doesn’t need any hype or promotion to move units, Rockstar Games and Netflix are collaborating to do just that. On Aug. 27, Netflix will premiere Grand Theft Auto VI: An Extended Look, which will delve into the highly anticipated game that’s been 13 years in the making. “Grand Theft Auto reveals have become cultural moments in their own right. The anticipation and fandom around Grand Theft Auto VI is unprecedented, and we’re honored that Rockstar Games has partnered with us to debut the next part of the Grand Theft Auto story with Netflix members first,” says Brandon Riegg, VP of Nonfiction Series, in a statement. Grand Theft Auto VI: An Extended Look premieres on Netflix on Thursday, Aug. 27, at 3 p.m.