Jaguar Land Rover believes it has found a new way to make its Range Rover business boom. Like most 4x4s, Range Rover was designed with an emphasis on utility. WATCHInside the SV Asilomar Jaguar Land RoverThe plan is to build more SUVs like the SV Asilomar going forward. Next year, JLR plans to open 12 commissioning suites, or “Range Rover Houses,” for its bespoke program, according to Autocar. It recently teased an all-electric grand tourer called the GT that will be sold alongside the standard Range Rover, the Evoque, the Velar, and the Sport.