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Disney CEO Josh D’Amaro Breaks Down Why ‘Moana’ and ‘The Mandalorian and Grogu’ Fell Short at the Box Office
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Moana needed somewhere near $500 million worldwide to clear its negative cost plus an estimated $145 million in marketing, and it will not finish within $200 million of that line.
This is the Disney box office hole Josh D’Amaro answered for on August 5, less than five months into his tenure as chief executive.
Audiences did not reject either movie, which is the awkward part of the Disney box office story.
The Star Wars film holds an A- CinemaScore and an 89% audience score on Rotten Tomatoes, with critics cooler at 62% and a 53 on Metacritic.
The Star Wars movie was a pleasant, low-stakes adventure with a 53 on Metacritic.