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Partners Group in Exclusive Talks for Aroma-Zone
['Jennifer Weil']
WWD
NEW YORK — Eurazeo entered into exclusive discussions with Partners Group to potentially sell its stake in Aroma-Zone and reinvest in the French natural beauty retailer and brand.
Aroma-Zone has been backed by Eurazeo since 2021, when it invested around 410 million euros, making it the company’s main shareholder.
At the time, industry sources estimated that Aroma-Zone made about 100 million euros of sales annually.
Then, Eurazeo Capital IV and its affiliates would reinvest with Partners Group, which would then own a majority stake in the business.
The portfolio includes skin care, hair care, body care and nutrition.