This week Gap Inc. announced it has entered a strategic partnership with Chalhoub Group, the Dubai-based luxury goods retailer and distributor, to bring the Gap, Banana Republic and Athleta brands to the Middle East. The partnership will introduce Gap, Banana Republic and Athleta through a phased omnichannel rollout. In March, the company entered a strategic partnership with apparel group Fashionata to bring the Gap brand to Australia. Chalhoub has a portfolio of managed brands, joint ventures, and other strategic partnerships with brands like Dyson, Fendi, Jacquemus and Sephora. David Vercruysse, president of managed companies, Chalhoub Group, said the company is eager to leverage its deep understanding of the consumer and the region’s cultural dynamics to amplify the presence of Gap, Banana Republic and Athleta.