Behavior intelligence company Malachyte has closed a $10 million seed funding round. Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. The release also cites projections from McKinsey projects that AI agents could orchestrate up to $1 trillion of U.S. retail by 2030, which makes understanding shopper behavior more valuable. “Yet most commerce infrastructure is not built to understand buyer intent in real time, whether that’s for a human or an agent. The funding comes as AI continues to become part of mainstream shopping, as research from PYMNTS Intelligence has found.