What drove the decision, according to Aich, was the convergence of the underlying technologies between industries. The technologies powering games are now transforming filmmaking, virtual production, immersive experiences, simulation, architecture and even industrial training." Unreal Engine runs virtual production stages on major film sets. They wanted to build games, create immersive experiences and work with emerging creative technologies." That demand signal was as important as the technology convergence in confirming that the move was the right one.