GTA VI Marketing Takes OffTake-Two CEO Strauss Zelnick said earlier this year that GTA VI's marketing campaign would be "very significant and broad-based". He added that it would not resemble the approach taken for GTA V in 2013, when network television was a primary channel. Launching an extended look on Netflix rather than through a traditional broadcast slot is an illustration of what that shift looks like in practice. Netflix reaches the 18-to-35 age demographic that GTA VI is primarily targeting more directly than any television network currently does. The YouTube window at 9 PM ET the same day ensures the presentation is accessible without a Netflix subscription.