A gunman has killed a social media influencer during a livestream in Mexico’s volatile northwestern state of Sinaloa, a public killing that underscored ongoing violence targeting social media personalities in the Latin American nation. The influencer, Cesar Gastelum, was killed on Tuesday night in the Sinaloa state capital of Culiacan, officials said. Candles sit near the spot where influencer Cesar Gastelum was killed in Culiacan, Mexico. Sinaloa has in recent years been ravaged by warring between two factions of the Sinaloa Cartel. In May 2025, 23-year-old beauty influencer Valeria Marquez was shot and killed while doing a TikTok livestream at a beauty salon in the central Mexican state of Jalisco.