Each year, the Airports Council International (ACI) recognizes airports that deliver strong passenger experiences through its Airport Service Quality (ASQ) Customer Experience Awards. For 2026, only eight airports worldwide earned a spot on the organization's Director General's Roll of Excellence —and just two were in the U.S.: Greenville-Spartanburg International Airport (GSP) in South Carolina and Louis Armstrong New Orleans International Airport (MSY) in Louisiana. While the airports differ in size, their focus on local identity and passenger experience is something they have in common. The New Orleans terminal incorporates local music and cultural programming that reflects the city's identity before visitors even leave the airport. Both airports show how thoughtful amenities and a strong sense of place can help smaller and mid-sized airports stand out.