Remember when grocery shopping meant grabbing a few things and somehow spending less than you expected? That’s why California shoppers are always searching for stores where their wallets can breathe a little easier without sacrificing quality. WinCo is proof that no-nonsense grocery shopping can still feel like a total win every single time. Digital coupons from the FoodMaxx app stack nicely with in-store promotions, creating real opportunities to shave significant amounts off a weekly grocery bill. El SuperEl Super on 2185 East South Street in Long Beach is the kind of grocery store that earns genuine enthusiasm from the people who shop there.