“Blurred lips are effortless, soft, and natural,” says Kelly Zhang, a celebrity makeup artist based in Los Angeles. Here’s everything you need to know about blurred lips from our experts and makeup artists. The GH Beauty Lab says:Blurred lips are another trend that can be traced to K-beauty. Blurred lip colors are a staple in GH Beauty Lab Director Sabina Wizemann’s makeup wardrobe. One of the biggest benefits of the blurred lips trend is that it's flattering on almost every lip shape, she adds.