A rising tax burden in the UK could help Flutter grab market share. (Image: Flutter Entertainment)The group said its scale should allow it to absorb the increased burden more effectively than smaller competitors. Flutter said the UK tax increase, which took effect in April, contributed to a 45% decline in adjusted EBITDA during the second quarter. However, management argued that Flutter’s product range, technology, and scale leave it better placed than many competitors to handle the increased costs. Jackson said customers had “adapted to the new interface post migration,” adding that Flutter had enjoyed a strong World Cup across its UK brands.